Year
2021
Scope of Work
Agency
VOA Studio
About the project
I collaborated with VOA Studio, a brand strategy and content studio, to reposition Fe Earth to Body within the CBD/Hemp Oil space. Our objective was to move away from an alternative, “crunchy” image, to a more high-end, luxury experience. VOA crafted the brand voice, messaging and copy, which I then brought to life through brand identity, packaging design, website design and web development on Shopify.
![Fe Earth To Body Logo](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/fe-earth-to-body-logo_630ecafc-9c98-433e-9dce-7d2532943162.jpg?v=1674253298)
![Fe Earth To Body Typography](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/fe-earth-to-body-type_c9f79783-5c11-401e-8643-44b6400182e5.jpg?v=1674253298)
![Fe Earth To Body Packaging](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/fe-earth-to-body-packaging_51f809d1-1863-40e8-b78d-13f58218cb34.jpg?v=1674253298)
![Fe Earth To Body Packaging Colours](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/fe-earth-to-body-packaging-colours_a3649056-e5b1-44f1-9a22-99008c1d7f7d.jpg?v=1674253298)
![Fe Earth To Body Homepage Desktop](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/fe-earth-to-body-homepage-desktop.jpg?v=1674252724)
![Fe Earth To Body Pages Mobile](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/fe-earth-to-body-pages-mobile.jpg?v=1674251353)
![Fe Earth To Body Collection Page Desktop](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/fe-earth-to-body-collection-page-desktop-1.jpg?v=1674251353)
![Fe Earth To Body Product Page Desktop](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/fe-earth-to-body-product-page-desktop.jpg?v=1674251353)
![Fe Earth To Body Ingredients Desktop](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/fe-earth-to-body-featured-ingredients-desktop.jpg?v=1674251353)
Credits
BRAND STRATEGY & COPY / VOA Studio