Scope of Work

Brand Identity
Web Design
Web Development (Squarespace)


Studio Haf

About the project

Botanist is a conceptual florist that I created to explore a soft minimalist aesthetic. I wanted to strike a balance between the classical and romantic design style traditionally associated with the wedding industry, and something more modern and minimal.

Project Highlights

  • Balancing classic styles with a modern aesthetic
  • Warm, soft minimalist design
  • Simple and easy to maintain e-commerce on Squarespace
Botanist Homepage Desktop

Process & Solutions

In designing the brand and website, my objective was for it to feel modern, while maintaining a sense of tradition and romance. I used a colour palette of warm neutral tones and a serif font across the site to achieve this.

Botanist Main Logo Botanist Branding

The main role of the website was to showcase the brand’s beautiful floral displays, so I created a simple backdrop that wouldn’t compete with the product. My objective throughout this design was to “eliminate the unnecessary so that the necessary may speak”.

Botanist Collection Page Desktop Botanist Product Page Desktop Botanist Product Page Mobile Botanist About Page Desktop Botanist Info Pages Desktop





London, UK

Botanist is a conceptual London-based florist, whose signature wild and free floral displays are inspired by wildflowers meadows of the British countryside. Botanist offers bouquets and small arrangements, as well as event styling, weddings and workshops.