Year
2019
Scope of Work
Agency
Studio Haf
About the project
Botanist is a conceptual florist that I created to explore a soft minimalist aesthetic. I wanted to strike a balance between the classical and romantic design style traditionally associated with the wedding industry, and something more modern and minimal.
Project Highlights
- Balancing classic styles with a modern aesthetic
- Warm, soft minimalist design
- Simple and easy to maintain e-commerce on Squarespace
![Botanist Homepage Desktop](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/botanist-homepage.jpg?v=1673909135)
Process & Solutions
In designing the brand and website, my objective was for it to feel modern, while maintaining a sense of tradition and romance. I used a colour palette of warm neutral tones and a serif font across the site to achieve this.
![Botanist Main Logo](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/botanist-branding-1.jpg?v=1673909135)
![Botanist Branding](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/botanist-branding-2.jpg?v=1673909136)
The main role of the website was to showcase the brand’s beautiful floral displays, so I created a simple backdrop that wouldn’t compete with the product. My objective throughout this design was to “eliminate the unnecessary so that the necessary may speak”.
![Botanist Collection Page Desktop](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/botanist-collection-page-desktop.jpg?v=1673909135)
![Botanist Product Page Desktop](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/botanist-product-page-desktop.jpg?v=1673909134)
![Botanist Product Page Mobile](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/botanist-product-page-mobile.jpg?v=1673909135)
![Botanist About Page Desktop](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/botanist-about-page-desktop.jpg?v=1673909135)
![Botanist Info Pages Desktop](https://cdn.shopify.com/s/files/1/0699/7131/2922/files/botanist-info-pages-desktop.jpg?v=1673909135)