Year

2021

Scope of Work

Brand Identity Design
Packaging Design
Web Strategy
Website Design
Website Development (Shopify)

Agency

VOA Studio

About the project

I collaborated with VOA Studio, a brand strategy and content studio, to reposition Fe Earth to Body within the CBD/Hemp Oil space. Our objective was to move away from an alternative, “crunchy” image, to a more high-end, luxury experience. VOA crafted the brand voice, messaging and copy, which I then brought to life through brand identity, packaging design, website design and web development on Shopify.

Fe Earth To Body Logo Fe Earth To Body Typography Fe Earth To Body Packaging Fe Earth To Body Packaging Colours Fe Earth To Body Homepage Desktop Fe Earth To Body Pages Mobile Fe Earth To Body Collection Page Desktop Fe Earth To Body Product Page Desktop Fe Earth To Body Ingredients Desktop

Credits

BRAND STRATEGY & COPY / VOA Studio

Fe Earth to Body

Niche

CBD, Wellbeing

Location

Bend, OR

Fe Earth to Body is an organic and sustainable hemp oil company. Unlocking ancient wisdom and clinical expertise, Fe's unique, patented blends are formulated by a naturopathic doctor. They incorporate herbs and flower essences, which are designed to create a healing environment and treat constitutive imbalances for subtle body healing.

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